In 1947 Lester Wunderman was fired from his advertising job in New York. But the young man felt he still had a lot to learn from the head of the agency, Max Sackheim. So the next morning, Wunderman went back to his office and began working just as he had before. He talked to co-workers and clients; he sat in on meetings- all without pay. Sackheim ignored him for a month. When the month was over, the temperamental Sackheim walked up to Wunderman. “Okay, you win,” he said, shaking his head. “I never saw a man who wanted a job more than he wanted money.”
That kind of persistence and inclination toward action paid off for Wunderman. He went on to be one of the most successful advertising men of the century and is known as the father of direct marketing. He is credited with having invented preprinted newspaper inserts, bound-in subscription cards for magazines, and subscriptions clubs such as those used by Time- Life books and the Columbia Record Club.
Advertising may not be your thing, but action must be. What are you willing to do to achieve your dream? What are you willing to do even if you must do so for free? Success begins by beginning. And it continues with consistent action.
The word of the day is action.
Ecclesiastes 9:10 “Whatever your hand finds to do, do it with all your might.”